5 ways to avoid burnout in your creative business

As a small business owner, you’re already juggling multiple roles. It’s all too easy to become overwhelmed and run headfirst into the brick wall of burnout.

Today, you already have a to-do list 15 items long, you slept through your alarm, you have a handful of messages to answer, and somewhere between all of your tasks you’ve got to find time to do the laundry you’ve neglected all week.

If this sounds like you, you’re not alone. As a small business owner, you’re already juggling multiple roles. It’s all too easy to become overwhelmed and run headfirst into the brick wall of burnout. Thankfully, there are ways you can break out of this cycle and not only avoid burnout, but actually become more productive.

1. Schedule Time for Self Care

With everything already devouring your time, adding one more thing to your to-do list may seem daunting. You may even feel guilty about spending time on yourself. Don’t listen to any of those thoughts. The quickest way to hit a burnout is to ignore your needs. Everyone needs a break. You can’t pour someone water from an empty jug. Not only will you suffer, but your relationships and your business will take a hit.

You’ll want to schedule in something for yourself everyday. If it’s marked out on our calendar, you will be more likely to take the time for its intended purpose. This could be taking time to enjoy your favorite show, go for a nature walk, get a haircut, dive into a good book, or anything that brings you enjoyment and relaxation. After making this a part of your regular routine, you’ll quickly see how much it reduces stress and your overall well being.

2. Create Something YOU Want to Create

Owning a creative business often means you’re creating something for someone else. The final piece doesn’t always end up as something you necessarily like despite the customer being happy with it. After creating piece after piece for someone else, you may begin to feel less creative and overall unsatisfied with your work. This is because we are naturally happiest when we create something that we connect with. To avoid burnout, make time to create something at least once a week that you’ve been dreaming of making. Don’t hold yourself to any expectations. Simply get out there and create.

3. Automate as Much as Possible

You are only one person and there is only so much time in the day. Just because you run business, that doesn’t mean you have to do absolutely everything. You aren’t

expected to post to Facebook 5 times a day, write a blog three times a week, and share to Instagram at least once a day. Yes, these things help keep your followers engaged, but your main priority of your business is to your work. So how exactly do you keep up an online presence? With an automation tool like Planable.io, it’s completely possible to write all of your social media posts within a few hours and schedule them out for the next couple weeks. This way you don’t have to be tied to your computer every day yet you’re still be able to reach your fans.

4. Take a Trip

If you’ve already hit a burnout, one of the best ways to refresh yourself is to get away from it all. This doesn’t have to be some luxurious trip to Hawaii. You could simply go on a long weekend and visit a few museums, attend an artistic workshop, or explore a local park. Taking time to step back helps to refresh your mind, gives you a chance to view everything with a different perspective, and opens your mind to new inspiration.

5. Connect with Other Creative Entrepreneurs

Another great way to avoid burnout is by connecting with other creative entrepreneurs. Perhaps you want to connect simply just to share your mutual frustrations with your businesses or maybe you’re looking for an accountability partner. Whatever the case, having a support system to reach out to when you’re struggling is essential.

Here are some great Facebook groups dedicated to creative entrepreneurs:

Creative Hive VIP

DIYvinci - The Crafting Collective DIYvinci Market - Sellers DIYvinci Studio

The Artist Entrepreneur Network Boss Project

Crafting Den

Craft Living

Overworking yourself can lead to a complete crash and burn in both your personal life and in your business. Make yourself a priority so you can continue to create and build your business.

About the author


Jennifer Parr is an artist and founder of DIYvinci.com - an art and craft supply store, DIYvinci.Studio - an online learning community, and DIYvinci.Market - a handmade marketplace for artists and crafters.